Should your newsletter come from a person or a company? The case for signing your B2B newsletter, what a name changes in the writing, and a 20 minute test.
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9 min read
B2B newsletter marketing rarely fails on content. It fails at the funding question. Trace who owns the channel before you spend a quarter finding out.
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11 min read
Customers ignore feature announcements written in your team's language. The craft of translation, the research behind it, and a 20 minute test to run this week.
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9 min read
Your SaaS ships weekly and announces almost nothing. A SaaS customer newsletter turns shipped features into adoption, renewals, and cheap expansion revenue.
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9 min read
Most marketing talks past leads who aren't ready to buy. A craft guide to newsletters they'll welcome for months, plus a twenty minute test to run this week.
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10 min read
Only 5% of your market is ready to buy at any given moment. The 95:5 rule shows where small budgets leak, and how a newsletter reaches the 95% ads can't touch.
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9 min read
Your founder voice is the only brand voice your company has proven. Learn why company newsletters drift into corporate speak and how to keep sounding human.
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9 min read
Founder-led marketing runs on one person: you. See why your pipeline is one busy fortnight from going dark, and the one owned channel built to survive it.
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11 min read
Holding a distinct brand voice across clients is the craft nobody trains agencies for. Why client voices bleed together, what it costs, and a 20 minute fix.
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10 min read
A newsletter service for agencies turns every client's dormant customer list into recurring revenue. See the churn and white label math, plus a 5 step roster audit.
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11 min read
