Writing multiple newsletters blurs them together, and your own instincts are the cause. Why style belongs to the reader, and how to give each one a stance.
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11 min read
Customers ignore feature announcements written in your team's language. The craft of translation, the research behind it, and a 20 minute test to run this week.
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9 min read
Most marketing talks past leads who aren't ready to buy. A craft guide to newsletters they'll welcome for months, plus a twenty minute test to run this week.
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10 min read
Your founder voice is the only brand voice your company has proven. Learn why company newsletters drift into corporate speak and how to keep sounding human.
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9 min read
Holding a distinct brand voice across clients is the craft nobody trains agencies for. Why client voices bleed together, what it costs, and a 20 minute fix.
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10 min read
Why do so many newsletters sound the same? Often the swipe file you built from the creators you admire. The research behind it, and a way back to your voice.
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12 min read
An AI voice mismatch rarely fails loudly. It fails quietly, and the writer who edited the draft is the last to catch it. The science behind it, plus one fix.
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12 min read
A feed is computed. A newsletter is chosen. The real newsletter vs feed difference is a person whose judgment readers trust. Here is how to see your own filter.
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13 min read
Newsletter consistency is the asset you build one issue at a time. Here is the behavioral science on why missing a single send costs far more than you think.
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12 min read
Your newsletter archive is the most valuable asset you own and the one you never reopen. Here is what is buried in it and how to put it back to work this week.
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12 min read
