Co-founder & Chief Creator Officer of HeyNews. Eren wrote the novel "Kürek," managed projects for 15+ years, and now spends his time teaching AI to write like a person, not a press release. He brings a background in marketing and brand management, and his main job at HeyNews is making sure the AI output reads like something a human would actually want to send.
We used HeyNews to publish 550 newsletter issues across 10+ formats before opening it to the public on May 12. Here is what that year of dogfooding actually taught us about voice, AI drafts, and editorial trust.
Generic AI erases five specific elements from your newsletter before readers notice the byline. Here is the craft inventory of what disappears, with the research behind it.
Your newsletter voice is the relationship your readers actually subscribed to. What recent research reveals about voice, AI, and what keeps readers subscribed.
Sixty two percent of creators experience burnout, and it gets worse with experience. The newsletter industry is celebrating record growth while the people behind that growth are running out of fuel. This post explores why newsletter burnout is structurally different from other forms of creator fatigue, what parasocial relationships have to do with it, and three interventions that go deeper than "take a break.
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