Should your newsletter come from a person or a company? The case for signing your B2B newsletter, what a name changes in the writing, and a 20 minute test.
Writing multiple newsletters blurs them together, and your own instincts are the cause. Why style belongs to the reader, and how to give each one a stance.
Managing multiple newsletters? Your dashboard consolidated. Your editorial work never did. Where the second publication's real cost hides, and how to find it.
Customers ignore feature announcements written in your team's language. The craft of translation, the research behind it, and a 20 minute test to run this week.
Your SaaS ships weekly and announces almost nothing. A SaaS customer newsletter turns shipped features into adoption, renewals, and cheap expansion revenue.
Most marketing talks past leads who aren't ready to buy. A craft guide to newsletters they'll welcome for months, plus a twenty minute test to run this week.
Only 5% of your market is ready to buy at any given moment. The 95:5 rule shows where small budgets leak, and how a newsletter reaches the 95% ads can't touch.
Your founder voice is the only brand voice your company has proven. Learn why company newsletters drift into corporate speak and how to keep sounding human.
Founder-led marketing runs on one person: you. See why your pipeline is one busy fortnight from going dark, and the one owned channel built to survive it.
Holding a distinct brand voice across clients is the craft nobody trains agencies for. Why client voices bleed together, what it costs, and a 20 minute fix.
A newsletter service for agencies turns every client's dormant customer list into recurring revenue. See the churn and white label math, plus a 5 step roster audit.
Why do so many newsletters sound the same? Often the swipe file you built from the creators you admire. The research behind it, and a way back to your voice.
Eren Daşkesen
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9 min read
Eren Daşkesen
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•
9 min read
